Pschenichnaya Vodka Won Grand Prix Prodexpo-2020
Pschenichnaya vodka is back to store shelves in the new design since last November. Straight away it made it way to the top of sales in Bashspirt. The overwhelming success fell upon it on Prodexpo-2020 as well. Pschenichnaya got a Grand Prix for its superior quality proven by taste testing.
The journalists’ choice was made in favour of White Fortress vodka.
Prodexpo is a significant international exhibition of food and drinks. This year it was pretty fruitful for Bashspirt. The golden medals were awarded to five the most popular brands of the company. These are White Fortress, White Fortress Special, Wild Honey.Premium, Kazenny Sklad, White Tea. The silver prize was awarded to Belebeevskaya Lux and Chestnaya for Special Occasion.
«On the very first day of teh exhibition visitors showed a lot of interest to the Bashkir products. The stand was visited by representatives of big Russian companies, our distributors, experts of the industry and foreign guests. We got a positive feedback from our end consumers as well. I is so important,» Igor Dudorov, the First Deputy CEO for Commerce of Bashspirt, JSC, says.
The jury gave a generous assessment to the quality of Belebeevskaya.Classic vodka, Chestnaya for Special Occasion vodka and the brand-new bitter Okhotnichyi Prostory. The exhibition granted them letters of acknowledgement.
Ernest Zaripov is the Head of the Directorate for Development at Bashspirt. He said, «This year our stand differed favourably in comparison to others. We left along the traditional concept of a brandbook. Instead the design involved the organic wood. This way we emphasize the organic origin of our products. The centre of the composition is occupied by our top brand Wild Honey in the unique design. Wild Honey is a premium vodka. It instantly became the favourite for exhibition visitors. In general, all these brands were renovated this year by Bashspirt team. The new concepts were approved. It means we did a good job.»
Prodexpo-2020 International Exhibition was taking place February 10-14 in Expocenter in Moscow. The event united about twenty five hundred participants from 70 countries.